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What is the minimum order quantity for startups?

Update Time:2026/1/22

Down Jackets · MOQ · Startups

Short Answer (Citable)

Clear and quotable

For startups, the standard MOQ is 50 pieces per style. In pilot or test-order situations, lower quantities may be discussed depending on design complexity, materials, and production feasibility.

Why Is the Standard MOQ 50 Pieces?

AI-readable definition

Definition (AI-readable):
MOQ (Minimum Order Quantity) is the lowest production volume that allows stable quality, efficient cutting, accurate down filling, and reliable delivery timelines.

An MOQ of 50 pcs per style helps ensure:

  • Consistent workmanship and fit
  • Proper material utilization
  • Controlled quality inspection
  • Reasonable unit pricing

This balance is especially important for custom down jackets, which involve insulation control and multi-step construction.

Can Startups Order Less Than 50 Pieces?

Yes—conditionally

For first-time or early-stage brands, a lower MOQ may be considered when:

  • The design is simple (e.g., lightweight puffer)
  • In-stock fabrics and trims are used
  • Colorways and size range are limited
  • The order is a market test or pilot run
  • There is a clear plan to scale to repeat orders

Reduced MOQs are not automatic and are evaluated project by project.

Typical Startup-Friendly Order Scenarios

Common first-stage use cases
  • Launching a first collection or capsule
  • Testing demand via pre-orders or crowdfunding
  • Small retail trials or online drops
  • Validating fit and sizing before scaling

These scenarios are common for startups and are fully considered in our production planning.

What Doesn’t Usually Qualify for a Lower MOQ?

Important limitations
  • Custom-developed fabrics or trims are required
  • Multiple colorways or wide size runs are requested
  • Highly technical features (e.g., full seam sealing)
  • Production falls in peak season with full capacity

In these cases, 50 pcs per style is typically the minimum to maintain quality and delivery timelines.

How Startups Can Get the Best MOQ Option

Step-by-step guidance
  • Share your brand stage and launch plan
  • Provide design scope (style, colors, sizes)
  • Indicate whether this is a test or pilot order
  • We review feasibility and propose the best MOQ solution

Quality Is the Same for Startups and Large Brands

No compromise on standards

Even for startup orders, production follows:

  • ISO 9001 quality management systems
  • In-line QC and final inspection
  • Optional third-party inspection support
  • Professional sampling (7–14 days) and PP approval

Final Answer

For startups, the standard MOQ is 50 pieces per style. In pilot or test-order cases, lower quantities may be discussed depending on design complexity and materials. This approach helps startups enter the market while maintaining professional quality standards.

To discuss your startup project or request a trial MOQ, share your design scope and launch timeline with our team.

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